In association with
“Fantastic day, thanks !!!” – Strategic Communications & Social Media Officer, Lincolnshire County Council
“Improved my knowledge with great examples of best practice and contacts – a great day” – e-communications Lead, Hull City Council
“Really enjoyed the day, heaps of ideas to work on” – Marketing Officer, Rochdale BC
“Excellent day, well done all!!” – Head of Communications, Wolverhampton Homes
“Excellent day, thanks !!” – Marketing Manager, Coleg Harlech
“Great day!” – Digital & Information Service Coordinator, Manchester Library and Information Service
“Really good day. Came away inspired with some good ideas”- Press Officer, Sandwell MBC
“A great day, thanks” – Web Manager, Sandwell MBC
“Excellent, well done and thanks” – Strategic Marketing Manager, North Lincolnshire Council
“Well done, I gained an awful lot” – Marketing Officer, Staffordshire CC
“Very good event” – Communications Assistant, Northamptonshire Police
“Brilliant event” – Shared Communications Manager, South Hams District Council and West Devon Borough Council
“Good event allround”- Corporate Communications Manager, Stratford-on-Avon District Council
A great day with some amazing speakers, enthusiastic and up fo it delegates and some quite legendary “unconference” facilitation and knowledge extraction at the end of the day by Andy Mabbett aka @pigsonthewing.
Here are the presentation slides, tweets from the day, links to other #EPIC Social Media events plus some useful links to other Facebook and social media resources.
Facebook is an online phenomenon. It is the site of choice for the UK’s social networkers (whether adults or teens) and is easily the most popular website in terms of time spent and comes in the top five sites visited by all age groups. In April 2011 alone Facebook was visited by 24.8 million UK internet users, around 40% of the population.
Looking Local is pleased to announce that a wide range of public sector services can now be accessed by the millions of UK social networkers, via a new app designed and delivered in Facebook. Whether you want to find a job, make a GP appointment, report a pothole or housing repair, Looking Local allows people to access public sector services within the Facebook portal.
Working with over 130 local authorities, housing associations, PCTs as well as Jobcentre Plus, Transport Direct and NHS Choices, Britain’s Facebook members no longer need to go to destination websites, as they can access and request services within Facebook with ease.
Contact: Guy Giles tel: 020 3239 5655 email: firstname.lastname@example.org Web: www.lookinglocal.gov.uk
who are we? we’re a couple of comms professionals with over 30 years experience in planning, shaping and delivering effective communications across the public and private sector.
what is comms2point0? a free online resource created by comms professionals for comms professionals linking feeds, tweets, posts, tips and templates on all aspects of comms, from creating effective comms plans to using social media to build your business.
some of what you’ll find here is created by us, some of it is good stuff that we’ve found and that we think you’ll find useful.
we respect copyright, always credit and if you use what you find here on comms2point0 … we hope you’ll do the same.
Getting senior buy-in to Facebook
Darren Caveney, Head of Communications, Marketing & Consultation,Walsall Council and co-creator of Comms2point0.co.uk
Okay, so you can see why it’s important. But how do you win over your manager? And the organisation?
You need to construct an argument that takes down popular myths and creates a compelling business case. Walsall Council won the LG Comms Social Media Gold award in 2011 and has more than 50 social media profiles on five platforms.
Here’s how they secured permission and how they use Facebook.
How to get buy-in from senior managers unconvinced by senior managers, taking in the journey from doubters to advocates. The session will include:
- the why, the when and the how guide for managers
- tactics to employ early in the journey
- reassuring over potential, perceived risks and implementing sensible guidelines
- internal promotion, flag-flying and case studies
- establishing senior manager advocates and next steps
It’s amazing. There’s 30.4 million on Facebook in the UK. It’s quickly become the country’s most popular way to get share news and pictures.
No matter what job you do, the public sector needs quickly to grasp how best to use the most powerful channel of 2012. Dan talks about approaches that work.
● Why Facebook matters.
● How you can use Facebook’s data base for your organisation.
● Tips on how to create an approach that works.
● Case studies from across the globe.
How Opening Up Facebook in an Organisation Leads To A Social Revolution
Helen Reynolds, Communications Officer, Monmouthshire Council
So, we know how important Facebook is to help us reach out to people – but thank goodness that idiot in the office next door isn’t Facebooking right?
Er, no. Wrong. Social media can be for every member of staff in your organisation if you give them a chance.
A look at giving all staff access to Facebook and other social media – how that worked in Helen’s organisation, the success stories and some of the hurdles
jumped to get it to happen.
- Why communications teams need to stop trying to control who can and can’t use Facebook
- A case study on how freeing Facebook unleashed talent that we didn’t know was there before
- A look at some of the arguments made to management and those who ‘don’t get it’ to get unlimited Facebook access for all staff
You’ve got a facebook page. How do you make it grow?
Coventry City Council has one of the largest facebook pages in the country. More than 20,000 people have signed up for updates. Here are tips for your organisation from the officer behind it.
● How real time updates can make a difference.
● How winter weather made the numbers soar.
● What makes people switch off.
● How you can make it easier to ‘like’ your page.
Hyperlocal sites are an increasing and important part of the local media landscape. In Wolverhampton, the award-winning wv11.co.uk plays a major role in the life of Wednesfield.
Almost 3,000 ‘like’ it’s Facebook page which came to the fore in last summer’s riots. A staggering 200,000 impressions were recorded in the week of the disorder as the site became
the focus for police-verified real time news updates.
How Steph and her partner James Clarke have used the web to build links with the public sector and police is a nationally significant case study.
- Why hyperlocal sites matter.
- How Facebook can be used for crisis communications.
- How Facebook can become a community hub.
- What comms people can do to better connect with bloggers
During and following a crisis, facebook users use the platform to talk to their friends and to reach out to others, to express their solidarity, their grief
or their anger at whatever has happened. Many, perhaps most, of these people don’t engage with official sources on the platform.
Does this matter? And if it does what can you do about it? In fact official agencies may not be welcome in some of the groups that form after major incidents.
Using UK and global examples this presentation looks at how facebook has been used around crises and shows example of good, and less good practice in engaging on the platform.
And outlines some simple steps for all agencies.
- facebook is the primary means for sharing information about and incident for a very large section of the public
- The nature of the platform makes it hard to monitor much of what people are saying about an incident
- There is an emerging cultural norm around how facebook communities respond to crises which responders need to understand
There were 83700 impressions from 551 tweets using #fbps12 (via Tweetreach report)
A list of these tweets can be found below
Loads of tips, pointers and examples of good practice from around the globe re: public sector use of Facebook including:
- 35 bookmarkable links to help you use Facebook better
- Why Local Government Shouldn’t be on Facebook
- FACING UP: Twelve ways local government can use Facebook
- Top 14 Government Social Media Initiatives
- Government on Facebook
- 10 Ways Facebook Pages Can Help Local Governments Better Serve Their Constituents
- How one city government turned its Facebook page into a virtual town hall
- State, Local Government Agencies Reach Agreement with Facebook on Legal Concerns
#EPIC SOCIAL MEDIA EVENT PRESENTATIONS
We have run 2 of these, one last year in Glasgow and one this year in Exeter, get all the presentations at:
This little lot should keep you busy. Got anything you want to contribute, mail me at email@example.com